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How 'Bout Them Boys!

The Dallas Cowboys have a rich history in North Texas. From Roger Staubach's Hail Mary to the much-loved Triplets, America's Team has a fan base that goes back generations.


It isn't a stretch to say that the Cowboys have had a hand in shaping North Texas's past 50 years. Starting in the 1970s, the Cowboys won 105 regular season games, more than any other NFL franchise in that decade, including two Super Bowl wins.


In the late 80s, current owner Jerry Jones purchased the team and hired head coach Jimmy Johnson, launching the team into the golden 90s. The team finished the 1992 season with the first Super Bowl win since the 1978 season, and went on to win Super Bowl XXVIII in the 1993 season. Dallas sent a then-NFL record 11 players to the Pro Bowl in 1993: Aikman, Everett, Irvin, Johnston, Maryland, Newton, Norton, Novacek, Smith, Stepnoski, and Williams.


Just a couple of years later, the Cowboys headed back to the Super Bowl to clinch the Super Bowl XXX title.


While the team continued to grow on the field, the brand grew off the field.


In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes. The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team. In 2018 they also became the first NFL franchise to be valued at $5 billion and making Forbes' list as the most valued NFL team for the 12th straight year.


The Cowboys have also left an enviable footprint on our region. Both AT&T Stadium in Arlington and The Star in Frisco are major economic engines for their communities.

With the kick off of the 2020 season comes the 60th anniversary of the Dallas Cowboys.


While this season may look different from the past, we are happy to see that The Boys are Back in Town.

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