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Economic Impact of Major Sporting Events in North Texas

North Texas is no stranger to major events. Over the past five years, the NBA All-Star Game (2010), Super Bowl XLV (2011) and the NCAA Men’s Final Four (2014) have all made their way down to AT&T Stadium in Arlington. These three events alone have brought over $1.1 billion in consumer spending to North Texas.

It’s no surprise that the inaugural year of the College Football Playoff is expected to bring over $300 million in consumer purchase over the course of the weekend and Monday nights game, according to the Dallas Morning News. Ticket cost are averaged at $1,600 with the most expensive tickets, field-level suites, prices at $93,000 for just one, finds the Dallas Business Journal.

Although the cost of getting events to North Texas are high, the economic impact of the fans that travel to the game completely outweigh the expenses. Not to mention the continued spotlight on North Texas giving us a reputation as sports lovers and welcoming, accommodating hosts.


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