Sweet Smell of Success

North Texas is a hub of entrepreneurial success, and from that hotbed has risen, arguably, one of the most innovative products in the last decade.

Poo-Pourri, an Addison-based company, sold more than 4 million bottles of its bathroom-odor-neutralizing product in its first six years without much advertising. In 2013, that changed when a viral video called “Girls Don’t Poop” boosted the company’s attention while discussing a topic that had previously made people uncomfortable.

“‘Girls Don’t Poop’ caught people off-guard and that’s why it was so innovative,” said Nicole Story, vice president of ‘Poo Creative’. “I would love to think that we’re the reason people broke that barrier and began talking about it.”

Suzy Batiz, company founder and an expert in essential oils, created the formula, which is sprayed on the surface of toilet water before using the restroom.

Poo-Pourri has continued to expand its line of offerings, even as it increased distribution. Today, the line includes “Call of the Wild” which has a grapefruit scent. There’s also Crap Shooter (Cassis, Citrus Peel and Fir); Daisy Doo (Spring Flowers); the ever-popular Deja Poo (“You’ve been there before but now with a scent you adore!”); Royal Flush (“A great bathroom scent for distinguished gents”); and even Shoe-Pourri, a mix of cedarwood, eucalyptus and grapefruit; among many others.

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To read the full story on Poo-Pourri, read the latest issue of NTX Magazine here.

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