• ntcdfw

Sweet Smell of Success

Poo-Pourri, an Addison-based company, sold more than 4 million bottles of its bathroom-odor-neutralizing product in its first six years without much advertising. In 2013, that changed when a viral video called “Girls Don’t Poop” boosted the company’s attention while discussing a topic that had previously made people uncomfortable.

“‘Girls Don’t Poop’ caught people off-guard and that’s why it was so innovative,” said Nicole Story, vice president of ‘Poo Creative’. “I would love to think that we’re the reason people broke that barrier and began talking about it.”

Suzy Batiz, company founder and an expert in essential oils, created the formula, which is sprayed on the surface of toilet water before using the restroom.

Poo-Pourri has continued to expand its line of offerings, even as it increased distribution. Today, the line includes “Call of the Wild” which has a grapefruit scent. There’s also Crap Shooter (Cassis, Citrus Peel and Fir); Daisy Doo (Spring Flowers); the ever-popular Deja Poo (“You’ve been there before but now with a scent you adore!”); Royal Flush (“A great bathroom scent for distinguished gents”); and even Shoe-Pourri, a mix of cedarwood, eucalyptus and grapefruit; among many others.

To read the full story on Poo-Pourri, read the latest issue of NTX Magazine here.

1 view

Recent Posts

See All

COVID-19: Federal Update (6/19)

Quick Takes — CONGRESS SET TO CONSIDER DUELING POLICE REFORM PROPOSALS. House and Senate lawmakers will convene next week to consider the Democratic and Republican visions for comprehensive police ref

COVID-19: Federal Update (6/17)

Quick Takes — SENATE TO TAKE UP POLICE REFORM LEGISLATION NEXT WEEK. Senate Republicans officially introduced their bill this morning. — HOUSE PANEL PREPS MARATHON HIGHWAY BILL MARKUP. Consideration o

I'm a paragraph. Click here to edit and add your own text. Is easy! Just click on "Edit Text" or double-click on me and you can add your own content and change fonts.

Contact Us
Lockheed Martin's F-35 Lightning II | One Amazing Jet – 55,000+ Jobs
COVID-19: Federal Update (10/13)
How NTTA Upgraded the Windshield
An Unconventional Playoff Season Led Dallas Stars to Fight for Lord Stanley's Cup
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn

© 2016 The North Texas Commission, All Rights Reserved
8445 Freeport Parkway, Suite 640, Irving, TX 75063